About Adapting Social:
Adapting Social is a Performance Marketing Agency driven by entrepreneurial ambition. We're building a culture that fosters the industry’s brightest talent in a fun, hardworking, and friendly environment. We offer a range of services including Marketing, Web Design, Graphic Design, Social Media Management, Copywriting, Email Marketing, Photography, and Videography. Our success is powered by talented individuals working productively as a team.
Our Mission:
To support and serve small businesses globally while cultivating a creative and happy team culture.
Do you enjoy connecting with people and providing solutions that make a difference? Our digital marketing agency has been thriving for over 16 years and continues to expand, thanks to our strong partnership with WIX, where we hold Legend status. We’re seeking a motivated, empathetic Sales Representative to join our team. With 90% of your leads coming from warm referrals through the WIX platform, this is a fantastic opportunity to work in a supportive, client-focused environment. In addition to the warm leads that you will be receiving an important responsibility of your will be to seek out enterprise and blue-chip companies.
What Your Day-to-Day Will Look Like:
- Engage Warm/Cold Leads: Reach out to warm leads from the WIX platform, helping them understand how our services can meet their needs.
- Build Relationships: Connect with small business owners, understand their challenges, and present tailored digital marketing solutions.
- Sales Process Management: Guide prospects through the sales process, from initial contact to closing the deal.
- Client Communication: Use empathy and active listening to build trust and long-term relationships with clients.
- Collaborate with the Team: Work closely with our marketing/leadership teams to ensure client satisfaction and smooth onboarding.
- CRM Management: Keep track of your leads, interactions, and progress using our CRM system.
Responsibilities for Warm Leads
- Initial Contact:
- Respond to inbound inquiries promptly via phone, email, or chat.
- Qualify the lead by understanding their specific needs, business goals, and pain points.
- Nurturing the Lead:
- Provide tailored solutions by presenting relevant services (e.g., SEO, PPC, social media management, etc.)
- Answer any questions or concerns the lead has about services, pricing, or timelines.
- Schedule and conduct discovery calls or meetings to dive deeper into the lead’s objectives
- Proposal and Follow-up:
- Create and send custom proposals based on the lead’s needs
- Follow up persistently and consistently until a decision is reached, leveraging email, phone, and LinkedIn communication.
- Maintain open communication throughout the proposal phase to address any last-minute objections or needs.
- Closing the Deal:
- Negotiate pricing and contract terms.
- Secure agreements and ensure all relevant paperwork is completed.
- Ensure a smooth handoff to the account manager or onboarding team once the deal is closed.
- Client Onboarding Assistance:
- Collaborate with the onboarding team to ensure the new client is set up for success, attending meetings if necessary.
- CRM and Reporting:
- Keep CRM software updated with lead status, activities, and notes.
- Report on lead status, deal progress, and closed sales to management.
Responsibilities for Cold Leads/Outreach
- Prospecting:
- Research and identify potential prospects through digital tools, social media, industry publications, and networks.
- Build and maintain a target list of companies and contacts.
- Utilize CRM systems to track and organize outreach efforts.
- Signing up and attending trade shows that are industry specific
- Joining networking group and attending networking events.
- Cold Outreach:
- Initiate outreach via cold calls, cold emails, LinkedIn messages, or direct mail.
- Develop personalized outreach messages that highlight how the agency’s services can address the prospect’s potential pain points.
- Follow a multi-touchpoint approach, using various platforms to build brand awareness.
- Lead Qualification:
- Qualify cold leads through discovery questions to assess fit for the agency's services.
- Move qualified leads into the sales pipeline and schedule discovery or qualification calls.
- Pitching:
- Present the agency’s services, case studies, and relevant success stories during cold outreach.
- Tailor the sales pitch to the prospect’s specific industry or business challenges.
- Relationship Building:
- Maintain regular contact with prospects who show initial interest but aren’t ready to commit.
- Engage in follow-up sequences to nurture leads and stay top of mind for future business opportunities.
- CRM and Outreach Reporting:
- Record all outreach activities, responses, and progress in CRM.
- Provide outreach activity reports, including the number of contacts made, follow-ups scheduled, and opportunities generated.
- Feedback and Continuous Improvement:
- Collect feedback from cold outreach efforts to adjust strategies for improving response and conversion rates.
- Continuously refine and optimize cold email scripts, call scripts, and outreach strategies.
Qualifications We’re Looking For:
- Strong desire to help small businesses grow through effective digital marketing.
- Excellent communication and interpersonal skills, focusing on empathy and active listening.
- Self-motivated, with the ability to work independently in a remote setting.
- No formal education is required—just a passion for sales and helping others.
- Must be authorized to work in the U.S. and live in any U.S. city.
Preferred Skills:
- Prior sales experience is a plus, but not required.
- Basic understanding of digital marketing services (SEO, social media, web design) is preferred but not necessary.
- Ability to quickly learn new tools and software, including CRMs and lead generation platforms.
- Strong organizational skills and the ability to manage multiple leads and tasks simultaneously.
- Positive attitude and the ability to handle rejection with resilience.
- PipeDrive knowledge
Benefits Package:
🏝️ Unlimited Vacation Time
🏝️ Gladiator of the Year, Winning a $3,000 Vacation (peer-nominated)
❄️ Winter Break from Christmas to New Year's
🎊 Generous Holiday Observances Including Your Birthday
🥇 Rewards for Every Work Anniversary
📈 401k Plan with company 2% matching after 12 months of full-time employment
🏠 A Remote and Hybrid Working Model
🩺 Comprehensive Insurance Plans
🚼 12 Weeks of Parental Leave (adoption, fostering, and surrogacy included)
🚼 Access to Family Building and Fertility Benefits (up to 100% Coverage)
❤️🩹 Bereavement Leave: Pregnancy Loss
❤️🩹 Bereavement Leave: Family Loss
🐶 Pet Insurance
🚘 Auto Insurance with Farmers Insurance
🏡 Home Insurance with Farmers Insurance
🔐 Identity Theft Protection with TransUnion
💪 Health and Wellness reimbursement
📚 Education Benefits
